Marketing Tip: Collaboration Can Result in More Cost-Effective Seminars

Author(s):  Capps Shelly

Issue:  Sep/Oct 1999 - Natural Hormone Replacement Therapy
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Abstract:  Collaborating with other pharmacies to share costs of a seminar can make the event more cost effective than for one pharmacy to try to stage an event on its own. The author describes how four North Carolina compounding pharmacists shared costs of an expert speaker for a women’s hormone replacement therapy seminar; they had separate events but shared costs. On 4 consecutive nights, four potential competitors collaborated to educate approximately 400 women about bioidentical hormone replacement therapy. Each pharmacist incurred the costs of organizing and promoting the event in his own town, but all equally contributed to the costs of the speaker. All considered the project a success.

Related Keywords: shared costs, symposiums

Related Categories: MARKETING

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