Marketing Tip: Teachable Moments: A Simple Concept

Author(s):  Reed-Kane Dana, Capps Shelly

Issue:  May/Jun 1999 - Compounding for Animals
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Abstract:  This brief article demonstrates the value of seeking out “teachable moments” (opportunities to educate patients and make them aware of their health-care options), which can not only help patients but also serve as an effective marketing strategy.

Related Categories: MARKETING

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