A subscription to IJPC includes a print copy delivered by postal mail and on-line access to electronic PDF copies of your subscribed issues.
Marketing Tip: Teachable Moments: A Simple Concept
Author(s): Reed-Kane Dana, Capps Shelly
Issue: May/Jun 1999 - Compounding for Animals
View All Articles in Issue
Abstract: This brief article demonstrates the value of seeking out “teachable moments” (opportunities to educate patients and make them aware of their health-care options), which can not only help patients but also serve as an effective marketing strategy.
Related Categories: MARKETING
Download in electronic PDF format for $35