Logo - International Journal of Pharmaceutical Compounding

Marketing for Your Community

Author(s):  Storey Patricia L

Issue:  Jul/Aug 2008 - Hormone Replacement Therapy
View All Articles in Issue

Abstract:  Compounding pharmacists and their professional staffs are a priceless resource for their community; yet, too often, their abilities are underutilized because people are unaware of the availability of compounded medications, and, sadly, patients suffer needlessly. A successful marketing program will inform and educate laypersons and professionals and spread the word about the many ways in which customized medications can benefit people and their pets.

Related Keywords: Patricia L. Storey, RPh, FACA, HRT, marketing

Related Categories: HRT, MARKETING, PATIENT EDUCATION

Purchase this article for download in electronic PDF format from IJPC at for $35 at:
http://www.ijpc.com/Products/ProductAddToCart.cfm?PID=2801

Search the entire IJPC archive by keyword, topic, or issue at:
http://ijpc.com/Products