Marketing for Your Community

Author(s):  Storey Patricia L

Issue:  Jul/Aug 2008 - Hormone Replacement Therapy
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Abstract:  Compounding pharmacists and their professional staffs are a priceless resource for their community; yet, too often, their abilities are underutilized because people are unaware of the availability of compounded medications, and, sadly, patients suffer needlessly. A successful marketing program will inform and educate laypersons and professionals and spread the word about the many ways in which customized medications can benefit people and their pets.

Related Keywords: Patricia L. Storey, RPh, FACA, HRT, marketing

Related Categories: HRT, MARKETING, PATIENT EDUCATION

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