Abstract

Marketing for Your Community

Author(s): Storey Patricia L

Issue: Jul/Aug 2008 - Hormone Replacement Therapy

Page(s): 338-339

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Abstract

Compounding pharmacists and their professional staffs are a priceless resource for their community; yet, too often, their abilities are underutilized because people are unaware of the availability of compounded medications, and, sadly, patients suffer needlessly. A successful marketing program will inform and educate laypersons and professionals and spread the word about the many ways in which customized medications can benefit people and their pets.

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