Marketing Vitamins, Minerals, and Other Nutrients

Author(s):  Kress Robert B

Issue:  Jan/Feb 2011 - Volume 15, Number 1
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Abstract:  Pharmacists stand in a perfect position to improve our customers’ health and extend their quality of life. One of the ways in which these goals can be achieved is by placing attention on drug-to-drug interactions and medications’ side effects. This article discusses the latter and provides marketing strategies for vitamins, minerals, and other nutrients that are available to combat the depletion of nutrients.

Related Keywords: nutritional depletion, nutraceuticals, vitamins, minerals, nutrient-depleting drugs, marketing, patient education

Related Categories: MARKETING, NUTRITION AND NUTRICEUTICALS, PATIENT EDUCATION, ADVERSE DRUG EVENTS, INFORMATION RESOURCES

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