Abstract

Marketing Vitamins, Minerals, and Other Nutrients

Author(s): Kress Robert B

Issue: Jan/Feb 2011 - Volume 15, Number 1

Page(s): 44-47

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Abstract

Pharmacists stand in a perfect position to improve our customers’ health and extend their quality of life. One of the ways in which these goals can be achieved is by placing attention on drug-to-drug interactions and medications’ side effects. This article discusses the latter and provides marketing strategies for vitamins, minerals, and other nutrients that are available to combat the depletion of nutrients.

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