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Developing a Successful Compounding Business in a Small Town

Author(s):  Svoboda Angie

Issue:  Mar/Apr 2002 - Dermatologic Compounding
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Abstract:  The author recounts how she and two other pharmacists formed a partnership in a town with a population of 2,500 and provide customized compounding throughout Nebraska. The vision for this practice was to provide a full-service professional pharmacy that offers retail prescriptions; durable medical supplies; blood pressure, glucose and cholesterol screenings and specialized customized compounding. The practice now, 5 years later, compounds 50 prescriptions a day and has established three new pharmacies, two in surrounding towns and one closed-door, long-term care pharmacy in the same town as the original practice. The author shares some successful marketing practices with the reader.

Related Keywords: Business, compounding, success in small town

Related Categories: BUSINESS, MARKETING

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