Logo - International Journal of Pharmaceutical Compounding

Marketing Your Prescription Compounding Practice: Part One

Author(s):  Letendre William R, Jackson Richard A

Issue:  Jan/Feb 2000 - Compounding for Pain Management
View All Articles in Issue

Abstract:  Marketing consists of many business activities that direct the flow of goods and services from producer to user or patient. In this first article of a three-part series, the authors discuss marketing strategy, services marketing vs. product marketing and using the seven Ps of service marketing in a practice. They then discuss the first two P factors, products and place (pharmacy location).

Related Keywords: compounded prescription, compounding practice, market segmentation, marketing, marketplace, niche marketing, people, pharmacy location, practice site, price, process, product , product marketing, profit margins, promotion, service marketing, target market

Related Categories: BUSINESS, MARKETING

Purchase this article for download in electronic PDF format from IJPC at for $75 at:
https://ijpc.com/Abstracts/Abstract.cfm?ABS=261

Search the entire IJPC archive by keyword, topic, or issue at:
https://ijpc.com/Products