Newsletters: An Essential Marketing Tool
Author(s): Storey Patricia L
Issue: Mar/Apr 2008 - Compounding Around the World
View All Articles in Issue
Abstract: Newsletters are an essential marketing tool for compounding pharmacists. Professional newsletters maintain consistent contact, create awareness of your compounding practice among local healthcare professionals, and should provide practical, referenced, and timely reviews of the medical literature which validate the benefits of compounded medications and stimulate creativity in prescribing. Is postal service or e-mail the best way to send a newsletter? The answer lies with the recipient. Each individual has a personal preference as to how he or she prefers to receive information.
Related Keywords: marketing, newsletters, mailing, email, information resources
Related Categories: BUSINESS, MARKETING, INFORMATION RESOURCES
Purchase this article for download in electronic PDF format from IJPC at for $75 at:
https://ijpc.com/Abstracts/Abstract.cfm?ABS=2732
Search the entire IJPC archive by keyword, topic, or issue at:
https://ijpc.com/Products