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Marketing Your Prescription Compounding Practice: Part Two

Author(s):  Letendre William R, Jackson Richard A

Issue:  Mar/Apr 2000 - Compounding for Diabetes Patients
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Abstract:  In the second of a three-part series, the authors focus on the remaining components of the marketing mix of a compounding prescription practice: price (cost-based pricing, competition-based pricing and demand-based pricing), practice site (facility exterior, facility interior, facility interior for a compounding laboratory, other physical evidence), people and process. A table provides a listing of elements of physical evidence.

Related Keywords: William Letendre, Richard Jackson, seven P's, pricing, marketing, practice site, cost-based pricing, competition-based pricing, demand-based pricing, compounding practice, servicescape, facility, employees, customer service, quality of service, satisfaction, professional image

Related Categories: BUSINESS, MARKETING

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