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A Guide to Effective Media Relations
Author(s): Walker Jennifer Klein
Issue: Mar/Apr 2002 - Dermatologic Compounding
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Page(s): 111-112
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Abstract: The author, associated with the California Pharmacists Association, discusses proactive media outreach; rules, tips and approaches; media etiquette; calming preinterview jitters and representing the profession. She concludes that positive media coverage is a great way to promote a pharmacy.