A Guide to Effective Media Relations
Author(s): Walker Jennifer Klein
Issue: Mar/Apr 2002 - Dermatologic Compounding
View All Articles in Issue
Abstract: The author, associated with the California Pharmacists Association, discusses proactive media outreach; rules, tips and approaches; media etiquette; calming preinterview jitters and representing the profession. She concludes that positive media coverage is a great way to promote a pharmacy.
Related Keywords: Media relations, guide to
Related Categories: BUSINESS, MARKETING, DISCONTINUED FORMULATIONS
Download in electronic PDF format for $35