Bot Detector
IJPC Seal
Download FREE Sample Issue or Article
LEARN MORE
Subscribe Today
A subscription to IJPC includes a print copy delivered by postal mail and on-line access to electronic PDF copies of your subscribed issues.

A Guide to Effective Media Relations

Author(s):  Walker Jennifer Klein

Issue:  Mar/Apr 2002 - Dermatologic Compounding
View All Articles in Issue

Page(s):  111-112

A Guide to Effective Media Relations Page 1
A Guide to Effective Media Relations Page 2

Download in electronic PDF format for $75

Abstract:  The author, associated with the California Pharmacists Association, discusses proactive media outreach; rules, tips and approaches; media etiquette; calming preinterview jitters and representing the profession. She concludes that positive media coverage is a great way to promote a pharmacy.

Related Keywords: Media relations, guide to

Related Categories: BUSINESS, MARKETING, DISCONTINUED FORMULATIONS

Printer-Friendly Version



Related Articles from IJPC
Title/Author
(Click for Abstract / Details / Purchase)
Issue/​Page
View/Buy
A Guide to Effective Media Relations
Walker Jennifer Klein
Mar/Apr 2002
Pg. 111-112

Xylitol in the Prevention of Otitis Media
Glasnapp Andrew
May/Jun 2000
Pg. 171-174

Medium-Chain Triglycerides Oral Vehicle, Anhydrous
Allen Loyd V Jr
Jan/Feb 2006
Pg. 63

Anhydrous Medium-chain Triglycerides Gel
Allen Loyd V Jr
Jul/Aug 2018
Pg. 316

Compatibility of Melphalan in Iodinated Contrast Media
Shi Zhanquan
, Abruzzo Todd, Wanasathop Apipa, Li S Kevin
Jan/Feb 2020
Pg. 83-85

Cinnarizine 1 mg/mL in Oral Medium-Chain Triglycerides Anhydrous Vehicle
Allen Loyd V Jr
May/Jun 2022
Pg. 236

Potassium Alum 1% Bladder Irrigation for Hemorrhagic Cystitis (Low-Medium Risk Compounding)
Allen Loyd V Jr
Nov/Dec 2022
Pg. 515

Book Reviews: When Change Is Your Company's Middle Name: The Professional's Guide to Understanding the Human Side of Business Transformation
Reed-Kane Dana
May/Jun 2005
Pg. 173

Compounded Testosterone Gels: A Guide for Clinicians and Pharmacists
Cutter Christopher B
Nov/Dec 2000
Pg. 432-437

View Sample
Book Reviews: Hatherleigh Guide to Psychopharmacology
Reed-Kane Dana
Nov/Dec 1999
Pg. 454

A Simplified Guide to Veterinary Compounding
Bone Claire
Mar/Apr 2001
Pg. 104

Quality Control Analytical Methods: A Guide to Quality Control Testing for the Compounding Pharmacist
Zolner William J
Jul/Aug 2006
Pg. 281-284

A Patient's Guide to Transdermal Treatment of Pain
Fields Shannon W
Sep/Oct 2005
Pg. 354

A Technology Guide for Evaluating Software Tools to Support Sterile Compounding and Workflow Management
Robinson Marian
Jan/Feb 2011
Pg. 20-26

Complying with Occupational Safety and Health Administration Regulations: A Guide for Compounding Pharmacists
Mixon Bill
, Nain John
May/Jun 2013
Pg. 182-190

U.S. Food and Drug Administration Inspections: Guide to a Successful Outcome for 503A Sterile Compounding Pharmacies
Yoch Doug
Mar/Apr 2017
Pg. 95-102

Marketing Tip: Collaboration Can Result in More Cost-Effective Seminars
Capps Shelly
Sep/Oct 1999
Pg. 362-363

Marketing Tip: PR Can Help with Image Change and Geographic Expansion
Capps Shelly
Jul/Aug 1999
Pg. 277

Book Review: HRT: The Answers. A Concise Guide for Solving the Hormone Replacement Therapy Puzzle
Reed-Kane Dana
Nov/Dec 2004
Pg. 412

Controlled Environment Testing Association Applications Guide for the Use of Barrier Isolators in Compounding Sterile Preparations in Healthcare Facilities, Part 1
Wagner James T
Mar/Apr 2006
Pg. 128-133

Return to Top