Bot Detector
Download FREE Sample Issue or Article
Subscribe Today
A subscription to IJPC includes a print copy delivered by postal mail and on-line access to electronic PDF copies of your subscribed issues.

Returning to our Roots

Author(s):  Simmons Chris

Issue:  May/Jun 1999 - Compounding for Animals
View All Articles in Issue

Abstract:  The author recounts his personal experiences on expeditions to the Amazon, which he says have become a very educational, timely and effective marketing tool for his compounding and natural pharmacy concept. In June 1995 he talked his employer and a local travel agency into sponsoring his participation in a trip to the Amazon that was cosponsored by the Texas Pharmacy Foundation, the American Botanical Council and International Expeditions. When he returned from the first expedition, articles about him and his trip made the front page of two local newspapers. An article also made it into the Cleveland Plain Dealer. He was deluged with invitations to give talks to groups for the next year and a half, and he even addressed the local country veterinary society. He now figures that he has given about 80 presentations, at all of which he has been able to talk about the pharmacy and compounding activities. He concludes that marketing comes in many forms, but all have a common purpose – to draw interest. Figuring out how to draw attention or interest may be the only missing part of a practice.

Related Keywords: natural medicine, natural pharmacy, veterinary compounding, exotics

Related Categories: HISTORY

Printer-Friendly Version

Download in electronic PDF format for $65

Related Articles from IJPC
Title (Click for Abstract / Details) Author Issue Page View/Buy
Veterinary Transdermal Medications: A to Z Davidson Gigi S Mar/Apr 2003 106-113 Buy
Navigating New Territories in Compounding for Veterinary Medicine Davidson Gigi S Sep/Oct 2002 324-327 Buy
Compounding in the Pharmacy Curriculum: Beyond the Basics Hinkle Amanda R, Newton Gail D May/Jun 2004 181-185 Buy
Profile of a Practice: Custom Rx Compounding and Natural Pharmacy Allen Loyd V Jr Mar/Apr 2001 118-119 Buy
"Natural" Isomolecular Hormone Replacement: An Evidence-Based Medicine Approach Drisko Jeanne A Nov/Dec 2000 414-420 Buy
Natural Progesterone in Natural Hormone Replacement Therapy, The Role of Girouard Lorinda G, Holm Richard C May/Jun 2001 218-220 Buy
The Use of Psychoactive Agents in Veterinary Medicine Simpson Barbara S Mar/Apr 2001 86-88 Buy
The Current Landscape of Veterinary Compounding in the Pharmacy Setting Gochenauer Alexandria E, Holmes Erin R, Barber Katie E, Forsythe Lauren R Sep/Oct 2019 422-427 Buy
The Current Landscape of Veterinary Compounding in the Veterinary Setting Gochenauer Alexandria E, Rishniw Mark, Holmes Erin R, Forsythe Lauren R Sep/Oct 2019 428-433 Buy
Certification, Accreditation, and Credentialing for 503A Compounding Pharmacies Pritchett Jon, McCrory Gary, Kraemer Cheri, Jensen Brenda, Allen Loyd V Jr Jan/Feb 2018 7-16 Buy
Particle Measuring Systems - USP <797> Environmental Monitoring Solutions