Abstract

Marketing Tip: Flavors: Target Marketing to Doctors and Patients

Author(s): Capps Shelly

Issue: Nov/Dec 1999 - Compounding for Arthritis Patients

Page(s): 454

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Abstract

Pharmacists across the country are promoting flavors because they can have considerable impact on patient compliance and because flavoring is an easy-to-market service. The author presents comments by Robert Horowitz, PharmD, of Walnut Creek, CA, and Matthew Marks, marketing representative for Martin Avenue Pharmacy in Naperville, IL, both of whom have successfully marketed their flavoring businesses.

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