Bot Detector
Download FREE Sample Issue or Article
Subscribe Today
A subscription to IJPC includes a print copy delivered by postal mail and on-line access to electronic PDF copies of your subscribed issues.

Marketing Tip: PR Can Help with Image Change and Geographic Expansion

Author(s):  Capps Shelly

Issue:  Jul/Aug 1999 - Compounding Parenteral Products
View All Articles in Issue

Abstract:  Public relations can be an important tool in changing a pharmacy’s image and in expanding its geographical market. The author reports on the efforts of Town and Country Pharmacy, Ridgewood, NJ, when local marketing conditions forced another look at its marketing approach. This group decided to change its traditional prescription-filling-only image for one that represented the pharmacy as a knowledge and information resource. It staged a wellness week and hired a marketing/public relations professional to assist with the effort. The event was extremely successful in increasing traffic and awareness of pharmacy services. The group then brought in another public relations professional, who has been effective in getting coverage on television, in newspapers and in magazines.

Related Keywords: compounding business, image recognition, marketing consultants, media exposure, natural pharmacy business, public relations

Related Categories: MARKETING

Printer-Friendly Version

Download in electronic PDF format for $65

Related Articles from IJPC
Title (Click for Abstract / Details) Author Issue Page View/Buy
Marketing Tip: PR Can Help with Image Change and Geographic Expansion Capps Shelly Jul/Aug 1999 277 Buy
Compounding in the Pharmacy Curriculum: Beyond the Basics Hinkle Amanda R, Newton Gail D May/Jun 2004 181-185 Buy
Certification, Accreditation, and Credentialing for 503A Compounding Pharmacies Pritchett Jon, McCrory Gary, Kraemer Cheri, Jensen Brenda, Allen Loyd V Jr Jan/Feb 2018 7-16 Buy
Marketing Your Business for Success Waddill Russell A Nov/Dec 2005 445-447 Buy
Developing a Business Plan for a Compounding Specialty Pharmacy Letendre William R, Jackson Richard A May/Jun 2001 176-179 Buy
Insurance for the Compounding Pharmacy Business, Part 2: What, When, and Where Baker Kenneth R Nov/Dec 2008 514-523 Buy
Branding: Give Your Small Business a Big Image Storey Patricia L Nov/Dec 2008 537-538 Buy
Insurance for the Compounding Pharmacy Business, Part 1: Who Is Covered? Baker Kenneth R Sep/Oct 2008 420-424 Buy
Financially Speaking: Business Continuation Planning Fogarty Frederick C Mar/Apr 2004 120-121 Buy
Marketing Your Prescription Compounding Practice: Part One Letendre William R, Jackson Richard A Jan/Feb 2000 36-38 Buy
Particle Measuring Systems - USP <797> Environmental Monitoring Solutions