Abstract

Marketing Your Business for Success

Author(s): Waddill Russell A

Issue: Nov/Dec 2005 - Pediatrics

Page(s): 445-447

Download in electronic PDF format for $75
  • Marketing Your Business for Success Page 1
  • Marketing Your Business for Success Page 2
  • Marketing Your Business for Success Page 3

Abstract

Marketing strategy is derived mostly from knowledge of target customer and value proposition. If you acquire a strong knowledge of your target customer, determine the factors that most influence his buying decisions, and tell him that your business is responsive to those factors, you will be presented with an opportunity to succeed. Just creating a competitive advantage in the marketplace, while critical, is not enough. Marketing is a multipronged attack, made up precisely of what to say, whom to say it to, and how to reach them. Essentially, therefore, effective marketing for entrepreneurs and their businesses revolves around three critical components: (1) the what, (2) the who, and (3) the how.

Related Keywords

Related Categories

Printer-Friendly Version

Related Articles from IJPC

Issue/Page
View/Buy
Title/Author
(Click for Abstract / Details / Purchase)
Nov/Dec 2005
Pg. 445-447
Author(s): Waddill Russell A
Jan/Feb 2000
Pg. 36-38
Jan/Feb 2000
Pg. 39
Author(s): Capps Shelly
Nov/Dec 1999
Pg. 454
Author(s): Capps Shelly
Jul/Aug 1999
Pg. 277
Author(s): Capps Shelly
Nov/Dec 2008
Pg. 537-538
Author(s): Storey Patricia L
Jul/Aug 2021
Pg. 270-274
Nov/Dec 2014
Pg. 490-491
Author(s): Moore Renee
Nov/Dec 2008
Pg. 514-523
Author(s): Baker Kenneth R
Sep/Oct 2008
Pg. 420-424
Author(s): Baker Kenneth R
Mar/Apr 2004
Pg. 120-121
Author(s): Fogarty Frederick C
May/Jun 2004
Pg. 197-199
Author(s): Baron Janet
May/Jun 2005
Pg. 213-214
Author(s): Roberts Jerrod L
Jul/Aug 2001
Pg. 287-289
Author(s): Vail Jane
Nov/Dec 2001
Pg. 420-421
Author(s): Gonzalez Mark A
Nov/Dec 2003
Pg. 454-456
Author(s): Jackson Kathy
May/Jun 2006
Pg. 201
Author(s): Baker Lisa M
Mar/Apr 2008
Pg. 128-129
Author(s): Storey Patricia L
Sep/Oct 2008
Pg. 438-439
Author(s): Storey Patricia L
May/Jun 2008
Pg. 242-243
Author(s): Storey Patricia L