Bot Detector
IJPC Seal
Download FREE Sample Issue or Article
LEARN MORE
Subscribe Today
A subscription to IJPC includes a print copy delivered by postal mail and on-line access to electronic PDF copies of your subscribed issues.

A Foot in the Door: Building Relationships Builds Your Business

Author(s):  Baron Janet

Issue:  May/Jun 2004 - Andropause
View All Articles in Issue

Page(s):  197-199

Download in electronic PDF format for $65

Abstract:  The author, a marketing representative for a compounding pharmacy, advises readers on ways to build relationships with physicians. She relates an anecdote about good responses received from a personal note and free issue of a magazine sent to physicians (and contrasts this success with the lack of response after sending big prescribers gift certificates and free gifts). She stresses that success is based on sincere personal relationships and recounts her very successful experience in teaming up with a local family practice physician to host a dinner for target physicians. Afterward she was pleased to see that the physicians welcomed her visits to their offices. She provides enough information about this dinner event to enable the reader to successfully stage a similar event of his or her own.

Related Keywords: Baron, Janet, Marketing, for compounding pharmacies

Related Categories: BUSINESS, MARKETING, SUPPORT

Printer-Friendly Version



Related Articles from IJPC
Title/Author
(Click for Abstract / Details / Purchase)
Issue/​Page
View/Buy
Compounding in the Pharmacy Curriculum: Beyond the Basics
Hinkle Amanda R
, Newton Gail D
May/Jun 2004
Pg. 181-185

Marketing Your Prescription Compounding Practice: Part One
Letendre William R
, Jackson Richard A
Jan/Feb 2000
Pg. 36-38

PostScription: Guidance to Achieve Accreditation from the Pharmacy Compounding Accreditation Board
Pharmacy Compounding Accreditation Board
Sep/Oct 2010
Pg. 440-441

Certification, Accreditation, and Credentialing for 503A Compounding Pharmacies
Pritchett Jon
, McCrory Gary, Kraemer Cheri, Jensen Brenda, Allen Loyd V Jr
Jan/Feb 2018
Pg. 7-16

Regulatory and Operational Issues of Founding a Compounding Pharmacy
Smith Lisa K
Nov/Dec 2002
Pg. 434-437

A Foot in the Door: Building Relationships Builds Your Business
Baron Janet
May/Jun 2004
Pg. 197-199

Pharmaceutical Compounding: The Oldest, Most Symbolic, and Still Vital Part of Pharmacy
Kochanowska-Karamyan Anna J
Sep/Oct 2016
Pg. 367-374

Current Topical Treatments in Wound Healing - Part 1
Helmke Christopher D
Jul/Aug 2004
Pg. 269-274

Marketing Tip: Marketing Reps Can Help
Capps Shelly
Jan/Feb 2000
Pg. 39

The Role of Compounding in Closing Therapeutic Gaps--Abstracts from FIP 2013
Lutz Eugene
, Pauletti Giovanni, Carvalho Maria, Davidson Gigi, Ashworth Lisa, Subramaniam Vaiyapuri, LlambĂ­ Francesc
Jan/Feb 2014
Pg. 6-12

Particle Measuring Systems - USP <797> Environmental Monitoring Solutions