Abstract

Marketing Your Business for Success

Author(s): Waddill Russell A

Issue: Nov/Dec 2005 - Pediatrics

Page(s): 445-447

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Abstract

Marketing strategy is derived mostly from knowledge of target customer and value proposition. If you acquire a strong knowledge of your target customer, determine the factors that most influence his buying decisions, and tell him that your business is responsive to those factors, you will be presented with an opportunity to succeed. Just creating a competitive advantage in the marketplace, while critical, is not enough. Marketing is a multipronged attack, made up precisely of what to say, whom to say it to, and how to reach them. Essentially, therefore, effective marketing for entrepreneurs and their businesses revolves around three critical components: (1) the what, (2) the who, and (3) the how.

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