Bot Detector
Download FREE Sample Issue or Article
Subscribe Today
A subscription to IJPC provides on-line access to full-text, full-color, printable PDF copies of your subscribed issues, individual articles, and purchased archives.

High-tech Marketing Techniques

Author(s):  Gonzalez Mark A

Issue:  Nov/Dec 2001 - High-Tech Compounding
View All Articles in Issue

Page(s):  420-421

High-tech Marketing Techniques Page 1
High-tech Marketing Techniques Page 2

Download in electronic PDF format for $75

Abstract:  Simple tools found in most pharmacies can be used to bring a fresh approach to marketing compounding. Individuality sells. Internet websites, direct e-mail and compact disks and digital video disks can be used as a “marketing blueprint,” and the campaign should be imbued with the unique fingerprint of the practice it promotes. Such technology can educate the public about pharmacy services in a professional manner, and the end result is always positive for patients and physicians and the pharmacies that serve them.

Related Keywords: Marketing, for compounders


Printer-Friendly Version

Related Articles from IJPC
(Click for Abstract / Details / Purchase)
High-tech Marketing Techniques
Gonzalez Mark A
Nov/Dec 2001
Pg. 420-421

Marketing Your Prescription Compounding Practice: Part One
Letendre William R
, Jackson Richard A
Jan/Feb 2000
Pg. 36-38

Marketing Tip: Marketing Reps Can Help
Capps Shelly
Jan/Feb 2000
Pg. 39

Marketing Your Prescription Compounding Practice: Part Three
Letendre William R
, Jackson Richard A
May/Jun 2000
Pg. 199-202

Marketing Tip: Flavors: Target Marketing to Doctors and Patients
Capps Shelly
Nov/Dec 1999
Pg. 454

Barrier Isolators: A New, High-tech Option for the Preparation of Sterile Admixtures
Karolchyk Scott
Nov/Dec 2001
Pg. 422-423

High-tech Compounding: State-of-the-art Equipment Improves Products and Profit
Allen Loyd V Jr
Nov/Dec 2001
Pg. 412-419

High-tech Rx Compliance
Allen Loyd V Jr
Nov/Dec 2001
Pg. 419

Marketing: Using Facebook to Market Your Compounding Pharmacy
Moore Renee
Nov/Dec 2014
Pg. 490-491

Marketing: Drug Shortages and Discontinued Drugs: Marketing Techniques that Compounding Pharmacists Can Use to Advise and Serve Their Patients
Moore Renee
Sep/Oct 2012
Pg. 394-395

Marketing During the Holidays
Moore Renee
Nov/Dec 2013
Pg. 482-483

Moore Renee
Jan/Feb 2014
Pg. 38

Growing a Compounding Practice: Successful Marketing to Underserved Populations
McKettrick Greg
, Yoch Doug
Jul/Aug 2021
Pg. 270-274

Marketing Tip: Collaboration Can Result in More Cost-Effective Seminars
Capps Shelly
Sep/Oct 1999
Pg. 362-363

A Foot in the Door: Marketing Tips
Jackson Kathy
Nov/Dec 2003
Pg. 454-456

Marketing Your Business for Success
Waddill Russell A
Nov/Dec 2005
Pg. 445-447

Marketing Tip: Locator Maps
Allen Loyd V Jr
Mar/Apr 1999
Pg. 127

Marketing Your Prescription Compounding Practice: Part Two
Letendre William R
, Jackson Richard A
Mar/Apr 2000
Pg. 115-117

Marketing Tip: PR Can Help with Image Change and Geographic Expansion
Capps Shelly
Jul/Aug 1999
Pg. 277

Quick Tips for Managing Market Directors
Baker Lisa M
May/Jun 2006
Pg. 201

Return to Top