Bot Detector
Download FREE Sample Issue or Article
Subscribe Today
A subscription to IJPC includes a print copy delivered by postal mail and on-line access to electronic PDF copies of your subscribed issues.

High-tech Marketing Techniques

Author(s):  Gonzalez Mark A

Issue:  Nov/Dec 2001 - High-Tech Compounding
View All Articles in Issue

Abstract:  Simple tools found in most pharmacies can be used to bring a fresh approach to marketing compounding. Individuality sells. Internet websites, direct e-mail and compact disks and digital video disks can be used as a “marketing blueprint,” and the campaign should be imbued with the unique fingerprint of the practice it promotes. Such technology can educate the public about pharmacy services in a professional manner, and the end result is always positive for patients and physicians and the pharmacies that serve them.

Related Keywords: Marketing, for compounders


Printer-Friendly Version

Download in electronic PDF format for $65

Related Articles from IJPC
Title (Click for Abstract / Details) Author Issue Page View/Buy
Marketing Your Prescription Compounding Practice: Part One Letendre William R, Jackson Richard A Jan/Feb 2000 36-38 Buy
Marketing Tip: Marketing Reps Can Help Capps Shelly Jan/Feb 2000 39 Buy
Marketing Your Prescription Compounding Practice: Part Three Letendre William R, Jackson Richard A May/Jun 2000 199-202 Buy
High-tech Marketing Techniques Gonzalez Mark A Nov/Dec 2001 420-421 Buy
Marketing Tip: Flavors: Target Marketing to Doctors and Patients Capps Shelly Nov/Dec 1999 454 Buy
More than 300 Attendees Convene in Washington, DC, for the 22nd Annual Compounders on Capitol Hill: The United Voice of Compounders is Heard! Voliva John Sep/Oct 2016 377-378 Buy
400 Attendees Convene in Washington, D.C., for the 20th Annual Compounders on Capitol Hill Miller David G Jul/Aug 2014 302 Buy
Your Presence is Needed at Compounders on Capitol Hill! Blankenship Cynthia May/Jun 2018 204-205 Buy
The Evolution of 21 CFR Parts 210 & 211 for Drug Compounders: An Unspoken Opportunity for Pharmacists Parks Kenneth Chase, Bernard Brian, Cogdill Christopher Blake Sep/Oct 2015 377-380 Buy
Marketing: Using Facebook to Market Your Compounding Pharmacy Moore Renee Nov/Dec 2014 490-491 Buy
Particle Measuring Systems - USP <797> Environmental Monitoring Solutions