Abstract

What Customers Want

Author(s): Roberts Jerrod L

Issue: May/Jun 2005 - Veterinary Compounding

Page(s): 213-214

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Abstract

Many times, business owners simply take for granted our two most valuable assets, our customers and our employees. Without these assets, our businesses cannot function. Both customers and employees want to feel comfortable in their dealings with our business. Expertise, clarity, and integrity are the most important traits in instilling customer comfort, confidence, and loyalty. Employees are no different. These traits will also help keep good employees. While the cost of losing a “paying customer” is obvious to most of us, many times we don’t calculate the cost of losing a productive employee.

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