Developing a Niche Marketing Strategy
Download in electronic PDF format for $75
Abstract: Most compounding practices have various subspecialties such as compounding/consultations for hormone replacement, pain management, or veterinary compounding. When developing a marketing strategy, it may be beneficial to concentrate on one specialty each month; as when one makes repeated presentations on the same topic, each presentation becomes easier and smoother. Once you have decided on a marketing approach, the same plan can be applied to target various specialties. To build confidence when initiating a marketing program, target a specialty that has a compounding advantage that is readily apparent and easy to explain. Pain management is an area in which the benefits of compounded mediations are well documented in the medical literature.
Related Keywords:
pain management, analgesia, analgesics, pharmacy marketing
Related Articles from IJPC |
Title/Author
(Click for Abstract / Details / Purchase) |
Issue/Page
View/Buy |
Developing a Niche Marketing Strategy
Storey Patricia L
|
May/Jun 2008
Pg. 242-243
|
Marketing Your Prescription Compounding Practice: Part One
Letendre William R, Jackson Richard A
|
Jan/Feb 2000
Pg. 36-38
|
Marketing Tip: Marketing Reps Can Help
Capps Shelly
|
Jan/Feb 2000
Pg. 39
|
Compounded Analgesic Therapy for Disorders of Movement: Arthritis, Neuropathic Pain, and Postpolio Syndrome
Brown Scott, Erickson Brian, Muller George, Bryant-Snure Susan J, Mestayer Richard F III
|
May/Jun 2010
Pg. 182-192
|
Efficacy and Clinical Value of Commonly Used Ingredients in Pain Management Compounds: A Literature Review
Beshay Sarah M, Rivera Gerard, Balthasar Jan, Florea Naomi
|
Jul/Aug 2015
Pg. 295-300
|
Efficacy and Clinical Value of Commonly Used Ingredients in Pain Management Compounds: A Literature Review
Beshay Sarah M, Rivera Gerard, Balthasar Jan, Florea Naomi
|
Mar/Apr 2024
Pg. 111-116
|
Marketing: Using Facebook to Market Your Compounding Pharmacy
Moore Renee
|
Nov/Dec 2014
Pg. 490-491
|
Pain Management in the Elderly
Peralta Alexander Jr
|
May/Jun 2004
Pg. 187-191
|
Case Study: Personalized Oral Low-dose Naltrexone Titration for Pain Management
Rodriguez Franklin, Carvalho Maria, Banov Fabiana
|
Nov/Dec 2023
Pg. 468-473
|
Marketing: 16 Ways to Incorporate Facebook into Your Compounding Pharmacy
Moore Renee
|
May/Jun 2012
Pg. 224-225
|
Topical Medications for Orofacial Neuropathic Pain
Bramwell Bethany L
|
May/Jun 2010
Pg. 200-203
|
A Foot in the Door: Marketing Tips
Jackson Kathy
|
Nov/Dec 2003
Pg. 454-456
|
Quick Tips for Managing Market Directors
Baker Lisa M
|
May/Jun 2006
Pg. 201
|
Calculations - Compounding for Pain Management
Stockton Shelly J
|
May/Jun 2007
Pg. 238-239
|
Marketing Tip: Flavors: Target Marketing to Doctors and Patients
Capps Shelly
|
Nov/Dec 1999
Pg. 454
|
Effect of Penetration Enhancers on the Percutaneous Delivery of Pain Management Actives
Trimble John, Light Bob
|
May/Jun 2016
Pg. 250-256
|
Growing a Compounding Practice: Successful Marketing to Underserved Populations
McKettrick Greg, Yoch Doug
|
Jul/Aug 2021
Pg. 270-274
|
Marketing Tip: PR Can Help with Image Change and Geographic Expansion
Capps Shelly
|
Jul/Aug 1999
Pg. 277
|
Optimizing Your Website: Search Engine Optimization, Pay Per Click, Email Marketing
Storey Patricia L
|
Jul/Aug 2009
Pg. 311-312
|
Marketing Veterinarians
Moore Renee
|
Sep/Oct 2009
Pg. 410-411
|
Return to Top |