Abstract

Developing a Niche Marketing Strategy

Author(s): Storey Patricia L

Issue: May/Jun 2008 - Pain Management

Page(s): 242-243

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Abstract

Most compounding practices have various subspecialties such as compounding/consultations for hormone replacement, pain management, or veterinary compounding. When developing a marketing strategy, it may be beneficial to concentrate on one specialty each month; as when one makes repeated presentations on the same topic, each presentation becomes easier and smoother. Once you have decided on a marketing approach, the same plan can be applied to target various specialties. To build confidence when initiating a marketing program, target a specialty that has a compounding advantage that is readily apparent and easy to explain. Pain management is an area in which the benefits of compounded mediations are well documented in the medical literature.

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