Abstract

Developing a Niche Marketing Strategy

Author(s): Storey Patricia L

Issue: May/Jun 2008 - Pain Management

Page(s): 242-243

Download in electronic PDF format for $75
  • Developing a Niche Marketing Strategy Page 1
  • Developing a Niche Marketing Strategy Page 2

Abstract

Most compounding practices have various subspecialties such as compounding/consultations for hormone replacement, pain management, or veterinary compounding. When developing a marketing strategy, it may be beneficial to concentrate on one specialty each month; as when one makes repeated presentations on the same topic, each presentation becomes easier and smoother. Once you have decided on a marketing approach, the same plan can be applied to target various specialties. To build confidence when initiating a marketing program, target a specialty that has a compounding advantage that is readily apparent and easy to explain. Pain management is an area in which the benefits of compounded mediations are well documented in the medical literature.

Related Keywords

  • pain management
  • analgesia
  • analgesics
  • pharmacy marketing

Related Categories

  • MARKETING
  • PAIN MANAGEMENT

Printer-Friendly Version

Related Articles from IJPC

Issue/Page
View/Buy		 Title/Author
(Click for Abstract / Details / Purchase)
May/Jun 2008
Pg. 242-243
Developing a Niche Marketing Strategy
Author(s): Storey Patricia L
Jan/Feb 2000
Pg. 36-38
Marketing Your Prescription Compounding Practice: Part One
Author(s): Letendre William R, Jackson Richard A
Jan/Feb 2000
Pg. 39
Marketing Tip: Marketing Reps Can Help
Author(s): Capps Shelly
May/Jun 2010
Pg. 182-192
Compounded Analgesic Therapy for Disorders of Movement: Arthritis, Neuropathic Pain, and Postpolio Syndrome
Author(s): Brown Scott, Erickson Brian, Muller George, Bryant-Snure Susan J, Mestayer Richard F III
Jul/Aug 2015
Pg. 295-300
Efficacy and Clinical Value of Commonly Used Ingredients in Pain Management Compounds: A Literature Review
Author(s): Beshay Sarah M, Rivera Gerard, Balthasar Jan, Florea Naomi
Mar/Apr 2024
Pg. 111-116
Efficacy and Clinical Value of Commonly Used Ingredients in Pain Management Compounds: A Literature Review
Author(s): Beshay Sarah M, Rivera Gerard, Balthasar Jan, Florea Naomi
Nov/Dec 2014
Pg. 490-491
Marketing: Using Facebook to Market Your Compounding Pharmacy
Author(s): Moore Renee
May/Jun 2004
Pg. 187-191
Pain Management in the Elderly
Author(s): Peralta Alexander Jr
Nov/Dec 2023
Pg. 468-473
Case Study: Personalized Oral Low-dose Naltrexone Titration for Pain Management
Author(s): Rodriguez Franklin, Carvalho Maria, Banov Fabiana
May/Jun 2012
Pg. 224-225
Marketing: 16 Ways to Incorporate Facebook into Your Compounding Pharmacy
Author(s): Moore Renee
May/Jun 2010
Pg. 200-203
Topical Medications for Orofacial Neuropathic Pain
Author(s): Bramwell Bethany L
Nov/Dec 2003
Pg. 454-456
A Foot in the Door: Marketing Tips
Author(s): Jackson Kathy
May/Jun 2006
Pg. 201
Quick Tips for Managing Market Directors
Author(s): Baker Lisa M
May/Jun 2007
Pg. 238-239
Calculations - Compounding for Pain Management
Author(s): Stockton Shelly J
Nov/Dec 1999
Pg. 454
Marketing Tip: Flavors: Target Marketing to Doctors and Patients
Author(s): Capps Shelly
May/Jun 2016
Pg. 250-256
Effect of Penetration Enhancers on the Percutaneous Delivery of Pain Management Actives
Author(s): Trimble John, Light Bob
Jul/Aug 2021
Pg. 270-274
Growing a Compounding Practice: Successful Marketing to Underserved Populations
Author(s): McKettrick Greg, Yoch Doug
Jul/Aug 1999
Pg. 277
Marketing Tip: PR Can Help with Image Change and Geographic Expansion
Author(s): Capps Shelly
Jul/Aug 2009
Pg. 311-312
Optimizing Your Website: Search Engine Optimization, Pay Per Click, Email Marketing
Author(s): Storey Patricia L
Sep/Oct 2009
Pg. 410-411
Marketing Veterinarians
Author(s): Moore Renee