Marketing Your Prescription Compounding Practice: Part Two
Author(s): Letendre William R, Jackson Richard A
Issue: Mar/Apr 2000 - Compounding for Diabetes Patients
View All Articles in Issue
Page(s): 115-117
Download in electronic PDF format for $65
Abstract: In the second of a three-part series, the authors focus on the remaining components of the marketing mix of a compounding prescription practice: price (cost-based pricing, competition-based pricing and demand-based pricing), practice site (facility exterior, facility interior, facility interior for a compounding laboratory, other physical evidence), people and process. A table provides a listing of elements of physical evidence.
Related Keywords:
William Letendre, Richard Jackson, seven P's, pricing, marketing, practice site, cost-based pricing, competition-based pricing, demand-based pricing, compounding practice, servicescape, facility, employees, customer service, quality of service, satisfaction, professional image
| Related Articles from IJPC |
Title/Author
(Click for Abstract / Details / Purchase) |
Issue/Page
View/Buy |
Marketing Your Prescription Compounding Practice: Part Two
Letendre William R, Jackson Richard A
|
Mar/Apr 2000
Pg. 115-117
|
Marketing Your Prescription Compounding Practice: Part One
Letendre William R, Jackson Richard A
|
Jan/Feb 2000
Pg. 36-38
|
Value and Pricing: Figuring Out What You're Worth
Capps Shelly
|
May/Jun 1999
Pg. 197-199
|
Compounding Pearls -- Wound Care: Base Selection
Riepl Mike
|
Mar/Apr 2020
Pg. 98-102
|
Marketing Your Prescription Compounding Practice: Part Three
Letendre William R, Jackson Richard A
|
May/Jun 2000
Pg. 199-202
|
Basics of Compounding: Excipients Used in Nonsterile Compounding, Part 10: Rectal Suppository Bases
Allen Loyd V Jr
|
Jul/Aug 2021
Pg. 304-309
|
Pricing Strategies
Roberts Jerrod L
|
May/Jun 2001
Pg. 180-181
|
Detailing Your Compounding Specialty Practice: Part 1 - Prospecting, Preapproach and Approach
Barnett Candace W, Jackson Richard A, Letendre William R
|
Jan/Feb 2004
Pg. 31-34
|
Detailing Your Compounding Specialty Practice - Part 2: The Presentation
Barnett Candace W, Jackson Richard A, Letendre William R
|
Mar/Apr 2004
Pg. 113-119
|
Profile of a Practice: Stephen J. Newton, RPh, and PharmaTech Services, Inc., Avon, Colo.
Allen Loyd V Jr
|
Mar/Apr 2004
Pg. 107-109
|
