Abstract

Marketing Your Prescription Compounding Practice: Part Two

Author(s): Letendre William R, Jackson Richard A

Issue: Mar/Apr 2000 - Compounding for Diabetes Patients

Page(s): 115-117

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Abstract

In the second of a three-part series, the authors focus on the remaining components of the marketing mix of a compounding prescription practice: price (cost-based pricing, competition-based pricing and demand-based pricing), practice site (facility exterior, facility interior, facility interior for a compounding laboratory, other physical evidence), people and process. A table provides a listing of elements of physical evidence.

Related Keywords

  • cost-based pricing
  • competition-based pricing
  • demand-based pricing
  • compounding practice
  • servicescape
  • customer service
  • satisfaction
  • professional image

Related Categories

  • BUSINESS
  • MARKETING

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