High-tech Marketing Techniques
Author(s): Gonzalez Mark A
Issue: Nov/Dec 2001 - High-Tech Compounding
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Abstract: Simple tools found in most pharmacies can be used to bring a fresh approach to marketing compounding. Individuality sells. Internet websites, direct e-mail and compact disks and digital video disks can be used as a “marketing blueprint,” and the campaign should be imbued with the unique fingerprint of the practice it promotes. Such technology can educate the public about pharmacy services in a professional manner, and the end result is always positive for patients and physicians and the pharmacies that serve them.
Related Keywords: Marketing, for compounders
Related Categories: BUSINESS, MARKETING, TECHNOLOGY
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