Abstract

High-tech Marketing Techniques

Author(s): Gonzalez Mark A

Issue: Nov/Dec 2001 - High-Tech Compounding

Page(s): 420-421

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Abstract

Simple tools found in most pharmacies can be used to bring a fresh approach to marketing compounding. Individuality sells. Internet websites, direct e-mail and compact disks and digital video disks can be used as a “marketing blueprint,” and the campaign should be imbued with the unique fingerprint of the practice it promotes. Such technology can educate the public about pharmacy services in a professional manner, and the end result is always positive for patients and physicians and the pharmacies that serve them.

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